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        <Description>&lt;p&gt;&lt;font face="Trebuchet MS"&gt;This week eBay has introduced a new (free) service for eBay Store sellers. Now you can put an item in your eBay Store on sale. It will continue to show the original price with a slash through it and then the sale price. This allows you to show buyers that the item is marked down. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;I like the concept of this new feature and I think it may help increase cross-sales because it reminds buyers that sales don't last forever and makes them more likely to buy now rather than wait (and often forget about it).&lt;/p&gt;&lt;p&gt;One thing I really like is that you don't have to put the entire store on sale. You can pick and choose products to markdown while leaving your best sellers at full price.&lt;/p&gt;&lt;p&gt;eBay is running a &lt;a href="http://forums.ebay.com/thread.jspa?threadID=1000432344&amp;ssPageName=CMDV:WC0500"&gt;tutorial&lt;/a&gt; for how to use this feature on February 8th at 2.00PM Pacific Time. &lt;/p&gt;</Description>
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