Shopping Cart Let’s put the cart before the horse:  For the past seven years I have used PayPal to process sales on my website.  I have known for a long time that I was getting what online marketers call Shopping Cart Abandonment.  How did I know this?  Well when I look at my Hitslink analysis [...]

This morning I got an email from Amazon asking me if I wanted to set up my Pay Phrase. I clicked on the link and really liked what I saw. Pay Phrase is a 2 or 3 word phrase you create that can be used to shop on Amazon or on Amazon’s partners such as [...]