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Amazon 3rd Party Sellers Did very well in 2018

March 1st, 2019 by Skip McGrath

I am often asked if Amazon is too crowded, or if the opportunity is over.  That is clearly not the case.  Look at these numbers:

Last year, small- and medium-sized businesses selling on Amazon (that’s us folks)  were responsible for creating  more than 900,000 jobs worldwide. Nearly 200,000 sellers exceeded $100,000/year in sales, and more than 50,000 exceeded $500,000/year.  The number of small and medium-sized businesses eclipsing $1 million in sales in Amazon’s stores worldwide grew by 20 percent in 2018.

Nick Denissen, Vice President for Amazon said. “Since we opened our shelves to third-party sellers in 2001, small and medium-sized businesses have been an integral part of Amazon’s DNA.”  Third party sales by sellers like you and me now account for more sales than Amazon’s own direct sales.

I know Amazon can appear highly competitive at times, but I have been selling on Amazon since 2006 (20-years) and my sales have increased each year except one, 2008 the year of the big recession.  Even that year we made a decent profit but it was much lower than the previous year.

Amazon also reported that during the 2018 holiday season, Amazon  sales by small and medium-sized businesses outpaced its own retail business sales in Amazon’s stores worldwide.


Learn to sell on Amazon with The Complete Amazon Marketing System by Skip McGrath.  The Complete Amazon Marketing System has been our best-selling course for the past ten years, and has the lowest return rate of any product we sell.

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