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Amazon Keyword Tracking How-To

December 28th, 2018 by Skip McGrath

This is a guest post by Valentina Podmazina at www.SellerNexus.com

It is not a secret that search optimization is crucial throughout the whole Internet. This is true for Amazon too, as they have one of the biggest search engines in the world of eCommerce and shoppers are already focused on purchases. Your chances grow when your listings include keywords or phrases and customers find your products easier. As a result, you receive more organic traffic and don’t need to invest funds in paid ads, as search algorithm helps people find your brand for free.

From our Seller Nexus experience, we can say that keyword research and tracking is obligatory for each Amazon seller.

  1. Find Your Best Keywords

Many sellers don’t ever think about adding top keywords, though this affects ranking greatly. Finding them is simple:

  • Use Google Keyword Planner (GKP) – it is free. This tool shows an estimated search volume for a phrase or a word, and shows similar keywords. You can also segment words by geography and use different keywords for each marketplace.

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For using Keyword Planner, you need an AdWords account; still, you can register it for free anytime.

  • Keywordtool.io is an alternative to Google’s planner. Its free version can generate up to 750 keywords for each search query. The most important difference between GKP and Keywordtool is that the last one displays the list of keywords specifically for Amazon. See this option on the screenshot. Though the free version of this tool doesn’t give us any information on the search volume, you can go to GKP and check it there.

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  • Amazon PPC tool may be useful as well. If you use automatic targeting, Amazon will show top queries for which they display your product. This is not the #1 method but a great way of finding more words and phrases of which you haven’t even thought before.
  1. Add Top Keywords to Your Listing

Here is where you should put them:

  • Title. Your keywords will be visible to both shoppers and Amazon search algorithm.
  • Description. Here you can use long tail words but keep the text readable. Don’t also duplicate keywords from your title in other places, use different ones.
  • Bullet points. Both short and long tail keywords work well here.
  • Promos. Of course, you should use keywords when starting your PPC campaign or a giveaway promo.

Once all the keywords are added to your listing, you can track their performance to take your Amazon business to a higher level.

  1. Track Your Keywords

The more top-ranking keywords you use, the more customers will find your listings and make purchases from you!

 

Add all your keywords to a tracking tool of your choice and keep those words which perform the best while deleting underperforming ones. You can also research popular words in your niche. Experiments and adjustments are key elements of sellers’ success on Amazon. You may use special A/B testing platforms for that or track keywords with ordinary tracking tools.

Here is an example – Seller Nexus keyword tracking tool.

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Firstly, add your keywords to the tool.

Secondly, once the software tracks them, you can see the keywords’ performance:

  • The number of the search page on which a word was shown.
  • Position changes for the last 1/7/30 days.
  • The overall amount of searches.
  • Search history which tells you about customers’ activities.

With this data in mind, you can decide whether you need to replace an under performing keyword with a more powerful one or maybe add underestimated words to your listing.

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All in all, these are the keywords which help shoppers find your products. Optimized keywords are very important for Amazon sellers, so don’t hesitate to start doing this work right away and see the impact in the nearest future.

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