Lost Your Job – Can Online Marketing Replace Your Income?
March 25th, 2015 by Skip McGrath
Despite government assurances that the economy is getting better, there are still over ¼ million people who lose their jobs each month –and even worse, there are now over 11 million people who have given up looking for work and are no longer counted in the statistics.
At least once a week I get an email from someone who recently lost their jobs asking me if its really possible to start an eBay or Amazon business or set up a website.
I try to be brutally honest with these folks. As much as I am a champion of online marketing – it is just not for everyone. When you start any business, online or offline, you are becoming an entrepreneur. Dictionary.com defines an entrepreneur as:
“A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”
Let’s break down that statement and see if it applies to you. – “A person who organizes and manages…” Does that describe you? Do you have the ability to organize and manage a number of both related –and unrelated tasks on a daily basis?
And: “with considerable initiative…” Do you have initiative – the ability to get up every morning and dive into your business? If you worked in the corporate or factory world most of your life, you are used to having tasks assigned to you – or being told exactly what to do. Now the shoe is on the other foot. You are both the boss and the employee. You have to come up with the tasks –and carry them out. This means you have to be able to set goals and priorities and then execute them.
Let’s look at the last part of the definition: “…and risk.”
When you become an entrepreneur, risk taking is a daily fact of life. You take a risk when you start your business. If you invest time and money in an enterprise with no guarantee of outcome you are taking a risk. When you make decisions about what product to sell, you are taking a risk. Every time you purchase merchandise for resale you are taking a risk.
The question is: “Do you have the ability to handle risk?” Or are you the kind of person who worries about every little thing? Do you understand the different kinds of risks? There are small risks and big risks. One of the things you will learn very quickly is that a lot of the small risks you take, will not work out –but that is OK.
If you take a number of small risks where the outcome is survivable you chalk it up as a learning experience and go on the next task (and risk). But if you take big risks where a bad outcome could sink you then you do may not have what it takes to be an entrepreneur.
Lastly – but not mentioned in the definition is do you have the initiative to dive in and start your business. If you are a perfectionist – that is a major negative. There is an old saying “perfection is the enemy of good.”
Not a week goes by that I don’t get an email from someone saying that they bought one of my training books 2 years ago and now they have decided to finally start their business. When I see that I really wonder if these folks have what it takes to succeed.
Another of my own favorite sayings is” If you want to start your business –you have to start your business. If you plan endlessly and procrastinate until every little item is in place –you will most likely not be successful. You will make mistakes –I have been doing this for 16 years and I still make them. But as long as you learn from them and don’t repeat the same mistake over and over you can keep going.
Don’t get me wrong. A fair amount of study and planning is fine. You don’t want to jump into any new venture totally blind –but if you are the type of person who takes months or years to start something new, then it is unlikely you have the temperament to become a successful entrepreneur.
After reading this if you decide you have what it takes to be an entrepreneur – the first step is to study the different online business models and decide which path to take. Then get a good book or training course on that method and study it. Next make a plan and a budget to get started –and then START.
If selling on eBay or Amazon sounds good to you here are links to my two flagship training products:
Good luck with whatever you decide.