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How to properly outsource a project to a Virtual Assistant in the Philippines

March 7th, 2014 by Skip McGrath

Today’s post is a guest post by Carlo Silva of 2nd Office in the Philippines.  2nd Office is the VA company I work with in the Philippines.  visit their website for more info.  2nd Office Website

Outsourcing tedious tasks to a virtual assistant in the Philippines is the latest trend these days for Amazon, eBay and eCommerce sellers. Why outsource and why the Philippines?

Why Outsource?

If you own a small eBay or Amazon business, you’re probably wearing a lot of hats. You’re probably creating the listings, sourcing products, customer service, processing the orders, shipping the products and the accounting! I know how it is, I use to own an eBay business myself and if you keep on doing all these tasks you’ll eventually get burnt out, not to mention you’re preventing yourself from doing what you do best, growing your business.

If you’re serious about growing your business, you’re going to have to dedicate tasks that somebody else can handle. My recommendation would be to outsource tasks that take up most of your time. By passing these tasks on, you’ll be able to focus on growing your business.

Some tasks you can outsource to a virtual assistant would be:

  • eBay/Amazon listings
  • Market Research/Competitor analysis
  • Order Processing
  • Customer service
  • Feedback removal
  • Courier claims
  • Bookkeeping
  • Photo Editing
  • Social Media
  • Blogging
  • SEO Copy writing

Tasks that you shouldn’t be outsourcing to your VA in the beginning

  • Project management
  • Vendor relations
  • Making executive decisions
  • Strategy of the business (you need a marketing director for that or somebody with a marketing background and knows your business)
  • Managing your business

As you get to know your VA and start trusting them, you can start passing on more important job tasks. Of course, you will have to spend time training them. Please don’t overload your VA with tasks, if you give them more then they can handle the quality of their work will go down. Just like any normal person, a VA can only handle so much. This brings me to the urban myth of the “Super VA”.

The biggest stereotype in the outsourcing world is that a Virtual Assistant can handle “everything for you”. We call this the “Super VA”. This is not true; a VA can do a lot of things, but not everything. Every VA has a specialization and if you hire a VA that says they can do everything, that should be a red flag and I would move on to the next applicant.

When looking for a VA, you should be hiring for the “Job role” and not the tasks they’ll be doing. For example, if you need help with listing creation you should hire a VA that will focus only on listings. You don’t want to hire a VA that will do everything from listing creation, processing orders and answering messages. Most successful businesses will hire a specialist for each job role. A typical setup for an eBay business would be like this:

Job Title: Web Merchandiser
The web merchandiser is an important position in our eBay business. They are the backbone of the company and will produce most of the company’s revenue. The web merchandiser is responsible for creating quality listings that exceed eBay’s standards to insure maximum exposure.

  • Title optimization
  • Product descriptions
  • Categories
  • Photo Editing
  • Price optimization
  • Item specifics
  • Listing submission
  • Market Research
  • Product updates

Job Title: Customer Service Rep
The customer service rep is responsible for answering any questions that our customers may have. They are the first point of contact to our business and are our brand ambassadors.

  • Replying to customers inquiries in a detailed and very friendly/professional manner
  • Up-selling our products
  • Solving any customer service issues
  • Processing returns
  • Contacting customers to revise any negative feedback
  • Replying to negative feedback
  • Leaving positive feedback
  • Following up with customers

Job Title: Order Processor
Description: The order processor is responsible for processing all of our orders, managing inventory on a daily basis, making sure the orders go out in a timely manner and marking orders as shipped within our eBay store.

  • Order processing
  • Printing labels
  • Shipping/Tracking
  • Purchase orders
  • Inventory management, insuring quantity levels are correct on all channels

If you don’t think you have enough work for your VA on a daily basis, I would recommend that you keep the listing position as a separate job role, and you can combine any other job role to insure they have enough work for the day. You can also have a customer service rep be trained to do listings or order processing. However, I strongly recommend that you have one full time VA creating listings, because the more listings you have the more money you’ll make.

One question I often get asked is, “how fast can my VA make listings”? My answer is always, “they can be just as fast as you or faster”. With the right training, your VA will be able to create listings just as good as your or better.

Why the Philippines?

The number #1 reason the Philippines is the best place to hire your VA is “communication”. The Philippines is the 3rd largest English speaking country in the world next to the USA and the UK. It is also known as the “world’s English budget teacher”. People from all over the world go to the Philippines to learn English.

  • Filipinos have a high literacy rate and have an “American westernized culture”.
  • The Philippines beat India a few years back as the #1 outsourcing destination for call centers in the world.
  • The Filipino culture is also another reason most people go to the Philippines for outsourcing work. They are generally very polite, well mannered, very hardworking and honest people. They are very easy to please and will do whatever they can to make their boss happy. As long as you treat them well, they will treat you even better!
  • Economics of scale, you can buy a Big Mac meal for around $2 in the Philippines, but the quality of work is just as good as America’s workforce. You can get a highly skilled professional that’s college educated for a little under what you would pay a minimum wage worker in America. How is this possible? The cost of living in the Philippines is much lower compared to America, Australia and the UK.

    The skills of your VA will largely depend on their work experience and training, the more experienced your VA the higher their salaries will be. Just like with most people, you get what you pay for.
  • Payments to your VA are all tax deductible as a business expense!

The time zone difference could be an advantage for most businesses. Why? Because by the time you wake up, everything has already been done for you!

A typical office hours shift for a Filipino is from 7am-4pm PHT, which is 3pm to 12am PST.





If you’re in California, and your VA starts at 7am it will be 3pm the previous day. By the time they end their shift, they would have already processed any additional orders and messages that you’ve gotten that day. By the time you wake up, they would of already done a full days of work! It’s like having your business operate almost 24/7. Imagine if your customer were to get a response at 11pm at night? They would be thrilled!

How to properly manage a project with your VA

The biggest mistake most people make when outsourcing something to another country is that they don’t spend enough time making detailed instructions. You have to realize that the VA doesn’t know your business like you do; if you give them “crap” instructions they will deliver “crap” work. Same goes with the data you provide, if you give them “crap data” you’ll get “crap listings” The old saying goes, “you’ll only get back what you put in”.

Before we go into creating a sample project, you’ll need to know the tools you’ll need to manage this project effectively and efficiently.

Tools of Trade

Time Doctor (www.timedoctor.com) – Time Doctor is software that makes remote management a breeze! It is similar to the same software oDesk uses. This software will take random screenshots of your VA’s computer and will even record the number of keystrokes and time they’ve spent on each task.

Teamwork PM (www.teamworkwork.com) – This project management software will insure your VA is on point with all of your tasks. It has a built in milestone function and Gantt chart. It also acts a communication hub, you can comment on each task, files and even update your status like “facebook”. It increases the productivity and accuracy of your projects so nothing is ever lost in translation.

Skype (www.skype.com) – You’ll need Skype for instant communication and a headset if you want to speak to your VA on a regular basis.

Jing (www.techsmith.com/jing.html) – Jing is a free screen capture software. This will enable you to communicate with your VA visually to reduce anything that could get lost in translation. The best way to communicate tasks to your VA is visually. It also allows up to 5 minutes of video recording. If you need to record longer videos, we suggest another software called Snagit.

Snagit (www.snagit.com) – Snagit is a video capturing software from the same makers of Jing. I highly recommend you create training videos for your VA on certain aspects of the business that you need them to know. For example, you may have a certain process you like to do with listings or market research. By creating video’s, you can train them when it’s most convenient for you.

Teamviewer (www.teamviewer.com) – Teamviewer is an all-in-one software for remote support and online meetings. You’ll be able to train your VA live and have online meetings with them. The software is free to use and works best with Skype when you need to speak with your VA. I don’t recommend using their built in voice app, it doesn’t work very well.

Microsoft Excel (office.microsoft.com/en-us/excel/) – Spreadsheet program that will enable you to pass your data to your VA for easy manipulation. Will save you hours of work when dealing with large amounts of data. Make sure your VA knows how to use EXCEL.

Adobe Photshop (www.photoshop.com)the world’s best photo editing program.

Magento m2ePro (www.m2epro.com) – One of the best listing tools for eBay/Amazon, it can be compared to enterprise listing software without the high monthly fee’s (thousands of dollars to be exact). This will enable your VA to list onto eBay efficiently and effectively, you can have a web site at the same time too! With this software, you’re able to import/export data using CSV files at will. Mangento and M2ePro are completely open source, so it’s free! The only investment you will have to make is setup of the software and pay monthly for a dedicated server which is around $50 a month.

SixBit Software (www.sixbitsoftware.com)- Another great software for listing since you’re able to import/export data out using excel/csv files. The only downside to this software is that its desktop based. It’s a little harder to manage since your VA is in another country, so if that’s the case I recommend that you only use SixBit for listings and not inventory management/order processing. Another alternative is to have your VA remote into your computer and they can work directly off your computer using teamviewer.

Now that you’re equipped with the tools of trade for eBay/Amazon outsourcing, let’s go onto how to properly create a project for your VA!

Creating a project the right way for your Filipino Virtual Assistant

For this sample project, I’m going to give you all the details you’ll need to successfully have your VA make eBay listings efficiently.

Let’s pretend you’re selling in the fashion category on eBay, particularly clothing. For this project to be successful you’ll need to give detailed instructions on how you want your products listed, every business is different and has their own way of gathering data, so I’m going to make this as general as possible. When creating instructions, it’s good to use the tools mentioned above like Jing for screen capturing and Snag it for videos.

Please note: this is assuming your VA is already trained in eBay listing. If they are not, you will have to do some extra leg work and train them with either videos or give step by step process on how to do things. It is always good to have training documents for your VA, in the event you need more staff or you fire your VA, you’ll have training documents already for your new employee.

Title: eBay Project 1

Project scope: In this project, we will be creating eBay listings using the data I provide you with. Below are the links to the supplier file and the template file for eBay. I need you to fill in the following missing fields from the template file, using information from the supplier file and the manufacturer’s web site.

Purpose of project: The template file will be used to populate the web site and eBay store

Note: It is always good to let the VA know what the purpose of the project is for, this will let them know why they’re doing the project is and what’s their purpose. Without purpose, there’s no passion.


Step 1: Download files

Supplier file: download here
eBay listing template: download here

I’ve already completed the first SKU as a sample you can follow. You will need to fill in the rest of the fields. Some of the images are missing, so you will have to find any data that’s not provided from the Manufacture site. If they are not available, let me know and I’ll let you know where else to look.

Step 2: Fields to fill in from the template file:

SKU * for variations SKU’s, you will need to make a Master SKU, and the child SKU’s will go below. See image below:
eBay Title
size type
size (men’s)
sleeve length
country/region of manufacture

Below I am using Jing to communicate my instructions and thoughts visually.





Step 3: Review the file for any errors and upload to the project management software for review. Please don’t hesitate to ask any questions if you have any.

There you have it folks. Above is a good example on a project that will have a good output. If you notice I did the following things:

  1. Gave detailed instructions
  2. Provided images using Jing
  3. Provided a finished sample listing
  4. Let them know of any issues they might run into and how to solve them
  5. I let the VA know that it’s okay to ask questions. One thing about Filipino people, they are shy so its good to be direct with them. But not too direct, as Filipino’s are also very sensitive to confrontation.

What to do after you receive the file?

You will want to QA (Quality Assurance) the file for any errors. This is your chance to correct anything that they didn’t do right. You will want to show them what they did wrong and show them the proper way it should be done using Jing or Snagit. Once they learn the correct process, they will most likely never make the same mistake again. A big mistake most people make is that they don’t take the time to show their VA the correct way of doing things, if you spend time with your VA they will eventually become a replacement of you.

As you learn to work with your VA, they will eventually become more efficient as they learn your business. The first week is usually the hardest as you are both getting to learn one another, but after the first month it gets a lot better! I would say it takes a good month or two before you both come up with a process that works well. I can assure you one thing, the investment of time and the money is worth it once your VA is trained for your business. Once trained, you’ll have time to focus on growing your business as opposed to working in the business.

I’m going to go into the different types of VA’s available today and what the differences are. There’s the freelancer and the Agency VA.

The Freelancer VA – The freelancer VA is the one that usually works remotely from home. They are usually stay home parents or people who don’t want to travel into the city for work. The Philippines is a heavily populated country with a population of 105,000,000 people. Most Filipino workers will spend on average 2-6 hours minimum on the commute to work per day. A good comparison would be rush hour in the cities of New York and Los Angeles. Freelancer VA’s are good for short term projects or if you’re on a low budget.

Advantages to the Freelancer VA

  • Cost Savings – You pay them directly, so your cost will be much lower than the Agency VA
  • Work/life balance – Freelancer VA’s tend to be happier to work from home since they can spend more time with their family. Although, some people do prefer and perform better in an office environment
  • On your terms – The working terms are between you and your VA and not an Agency. Typically, you can let go of your freelancer whenever you like. Of course, it’s always good practice to give them a 2 week notice that you won’t need their service anymore, they should do the same for you if they want to stop working for you.

Disadvantages to the Freelancer VA

  • Slow Internet – The internet connection is usually slow, on average most Filipinos can only afford 1-2MB internet speeds. The reality is, internet is still very expensive in the Philippines and still in its infancy. Be sure to ask your VA what there internet speed is and to have them do a screen shot. At times, I’ve seen internet speeds go as low as .06MB depending on the time of day. I know this, because my internet at home is 3MB in speed and I’m paying $25 per month.
  • Internet stability – The internet connection is not reliable, don’t be surprised if your VA doesn’t show up for work one day, only to tell you their internet connection was down.
  • Reliability – The VA could magically disappear on you. I’ve heard many people say that they hired a VA only to never hear from them again. Most freelancers take in multiple jobs, so they might either have a new client that’s paying them more or they just don’t want to deal with you. There’s plenty of reasons for this, they might think you’re business is too hard to deal with or they just have a better opportunity somewhere else. They could also be having problems at home and aren’t worried about losing their job.
  • Lack of eBay/Amazon experience – eCommerce is not very popular in the Philippines. eCommerce in the Philippines is like how it was back in the 1990’s when it was just first starting and nobody knew about it. If you find a VA that has knowledge about eBay/Amazon, most likely they already had a client who’s trained them previously.
  • Management – Since they are working from home, you will be the one to have to manage them directly and make sure they are happy. The tools I mentioned above like Time Doctor will help you in managing your VA remotely. If you’re not use to the Filipino culture, you might have a difficult time managing your Filipino VA. There is a cultural gap between Filipinos and other countries.
  • Hard to find A Quality VA – If you’ve ever tried searching for a qualified applicant on oDesk, you’ve probably spent hours and hours looking through profiles, only to find that the applicant wasn’t fit for your business. This is the usual story for most businesses, the hardest part of outsourcing is finding a quality VA.

The Agency VA – The agency VA is better skilled, trained and the quality of service is better. Don’t get me wrong, there are a lot of good freelancer VA’s out there, but they are hard to find or already taken. If you don’t want to waste time looking through hundreds of resumes on a freelancer web sites and job sites, I would hire a VA through an agency. Typically, an agency will find and recruit the best candidate for your business and then help you train and manage them from their office.

Disadvantages to the Agency VA

  • Costs are higher than the freelancer VA, but still affordable.
  • Most agencies will require a long term contract of 6-12 months ** This is due to the Filipino labor code, as the Filipino labor code is very “pro employee”

Advantages to the Agency VA

  • Better training – depending on the agency, agencies provide basic training for your VA so you’ll have an easier time when it comes to your business. You will have to make sure you let the agency know what skills you need your VA to have and if they are able to train them once they are hired
  • More reliable – VA’s who work for a company usually will always be at work. If ever your VA quits, the agency will provide you with a replacement right away and help train them again.
  • Easier Management – Onsite managers to help you manage your VA, no need to worry about any cultural gaps
  • Consulting – Typically, agencies have experts who can help you grow your business. They will provide you with advice on how to grow it and manage it better. Of course, this varies from agency to agency. You want to make sure you partner up with the right agency that fits your business model.
  • Faster Internet speeds – Almost all agencies will have at minimum two lines of high speed internet. You won’t have any issues with internet when dealing with an agency
  • Employees get Benefits – Agencies are required to pay their employees SSS, Phil Health, taxes and health benefits to their employees. This is equivalent to social security and Medicare in America. This is one of the main reasons an Agency VA costs more than a Freelancer VA.
  • Office environment – Your staff comes into a regular office to work without the distractions of being at home. They are surrounded with other professionals who can help them grow their career and influence them to do a job well done.
  • Quality applicants – Agencies already have the resources to find quality applicants. A lot of quality workers won’t be looking around on freelancer web sites, freelancing is looked down upon by most Filipino people since freelancing is not known to be a well sought out profession to most Filipino parents. Most Filipinos want their kids to be doctors, lawyers or nurses and not entrepreneurs.

Regardless if you go with the Freelancer VA or the Agency VA, be sure you interview the candidates and make sure they are the right fit for your business. If you’ve never tried outsourcing before, it’s a lot hard work finding the best person for the job, but once you find them, train them, there’s no going back!

Quick Tips when dealing with Filipinos

Now, you may think I get along with Filipinos really well, since I’m Filipino right? Truth be told I’m more American than Filipino. I like to consider myself a hybrid, I can see both sides of the coin. My family moved to California when I was 3 and I basically spent my whole life in California. I grew up in a traditional Filipino Family home, so the culture shock wasn’t too bad for me when I moved to the Philippines. However, I think I’m more than qualified to give you tips on how to deal with Filipinos.

  1. Filipinos are Shy – When dealing with a Filipino, be sure to be on point and straight forward. You also have to constantly remind them to speak their mind. Unlike the American culture where we are taught to say anything and everything, it’s totally opposite in the Filipino culture. Most Filipinos are reserved or shy. For example, most Filipinos will most likely not ask for a raise, they will expect you to see their worth and hopefully you will give them a raise. In America, we are taught to be “go getters” If you want something, go get it! This is not the case in the Filipino culture.
  2. Filipinos are usually happy go lucky people – Filipinos are usually always happy and just want to live a simple life without any confrontations. If you feel that there are any issues, you should ask them right away. They might even deny there are any issues at all at first, but ask them again and you might get a different answer.
  3. Filipinos always say “Sir, Ma’am or Boss” – This is their sign of showing respect. Don’t get offended, it’s just part of their culture. Anybody of higher authority or older they will always get called “Sir, Ma’am or Boss”. If you don’t like it, just let them know to call you by their first name or they’ll keep saying it!
  4. Filipinos are Emotional – Filipinos are very sensitive and emotional people. Sometimes, you can’t be straight forward with them, because they might think they are in trouble or you’re mad at them. If you’re going to be straight forward, let them know that this is how you are and it’s normal in your culture. They might think you’re angry at them if you raise your tone of voice or type in all CAPS. As much as possible, you don’t want to affect the productivity of your VA.
  5. Filipinos are family oriented – Family is everything in the Filipino culture. Many Filipinos live at home with their parents, siblings, and even aunts or uncles until they have enough money to move out. If they come from a poor family, everybody will just help each other with the bills. They call this “tulong”, which means to help. It’s very common for a son or daughter to work abroad and send money home to family members. If you’re hiring a Filipino VA that works from home, be sure they have a quiet room they can work in with little or no interruptions.
  6. Filipinos are motivated by money/bonuses – If you want to motivate your Filipino VA, do so with bonuses and pay raises for a job well done. If you find that they are a valuable asset to your company, pay them higher than the market rate. $7-10 an hour is like being paid $60,000 a year from an Americans point of view.
  7. Filipinos are very Appreciative – Letting your VA know they are doing a great job can go a long way. Give them constant feedback and they will be happy you are praising them for a job well done. If you treat them well, they will treat you even better! If you treat them the way you want to be treated, you will have a happy VA and they will produce great work for you.
  8. Filipinos are very caring and friendly – Filipinos are very nice, friendly, polite, and very caring in general. It’s part of their culture. There is a reason why a lot of nurses are Filipinos. Nursing is not an easy job, it takes a certain individual to nurse another person back to health. If you ever walk into a Filipino home, the first thing they will do is ask you to sit down and eat. They will then start bringing you all sorts of food and drinks. They are very polite and courteous people.
  9. Filipinos are very traditional and Romantic – Filipinos are very romantic people, they don’t believe in divorce and divorce doesn’t exist in the “Philippines”. Most Filipino women want to find the love of their life and if things don’t work out, they will try everything in their power to make it work. They are also very traditional and are big on holidays. I would suggest that you follow the Philippine Holiday Schedule so your Filipino VA can spend it with their friends and family.
  10. Filipinos don’t know much about eCommerce – eCommerce in the Philippines is still in its infancy, much like it was back in the 1990s in America. Only 5% of the population has credit cards, so you can imagine how hard it is to buy something online in the Philippines. Almost everything is done in cash. If you’re going to hire a Filipino for eCommerce, you will have to train and educate them about the industry and what eCommerce really is.
  11. 13th Month Pay – By Philippine law, all rank-and-file employees, regardless of their designation or employment status, and irrespective of the method by which their wages are paid, who have worked at least one month during the calendar year are entitled to 13th month pay. The 13th month pay shall be in the amount not less than 1/12 of the total basic salary earned by the employee within the Calendar day. This is basically a bonus required by the govt to help Filipino workers have a better Christmas for their families. If you’re dealing directly with your VA, you’re not required to give them a 13th month pay, but its only right that you do. If you’re dealing with an agency, it’s already included in your rate depending on your arrangement.

For example: Let’s say an employee basic salary is $1200 per month and had worked for 10 months, the 13th month computation is: ($1,200 X 10 months) / 12= $1,000


I hope that you enjoyed the content and that you have a fresh outlook on how to deal with Filipino VA’s. Please keep in mind, not all Filipinos are like this, but from living and working with them you can find at least one of these traits with most of the Filipino people. By having a better grasp of the Filipino culture, you should be able to understand Filipinos better in general and hopefully you’re on your way to a great working relationship and friendship! If you have any questions I’d be happy to answer any questions you may have.


Comment from Stella Smith
Time March 9, 2014 at 7:27 am

This is such a noteworthy article even for noobs in outsourcing like me. I’m working with several smart VAs from the Philippines and I’m just lucky that most of them aren’t the shy type. They’re very supportive of my business, in fact, they were the ones who advised me to utilize project management tools so we could get everything organized. I’m quite surprised that even free tools like Bitrix24 and Google Docs are as multi-functional as what they hyped them to be.

Comment from Kim
Time March 22, 2014 at 11:47 am

Aww Come on now! Them darn government fools are counting on you small business ppl to be the job creators here in America since all of the huge corporations have been outsourcing for years and continue to do so faster than new jobs can be created here. Now if small businesses are going to start doing this as well, who is going to be left to buy your wares! What will America while everyone keeps flocking to America for the “American Dream” and yet all the jobs have left for the cheaper labor in other countries. I know…Not your problem…Ppl will continue to spend their last dime on bs stuff they don’t need anyway until they too are left unemployed because somewhere someone could afford to do their job cheaper. Everyone is so focused on increasing their profit that they are missing the fact that (in most cases) it was the American ppl having a little bit of extra spending money who helped grow their businesses. Are they prepared to lower their prices of their products so that these ppl who work for so much less can afford to buy them. Then it seems as they didn’t save much money after all. I mean, I don’t know….Maybe most of your customers are already in the Philippines so you don’t have to worry that Americans continuing to lose their jobs to outsourcing will affect your business. Oh, and as to your description of Filipinos – I believe that was once what made America so great! At least that was the way I was brought up.

Comment from Zina
Time June 10, 2014 at 8:10 pm

Thank you so much, what a really informative article. I just hired my first VA on odesk. I would like to know whether you recommend hiring a freelancer through a service such as odesk, in lieu of a VA agency, as they have the tools to monitor and motive the VA (via ranking, feedback and other tools). What are the pros and cons of staying on odesk, versus having your own time tracking tools – other than saving the 10% fee they charge?

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