Twenty Tips for Selling on Amazon – Tip # 7
December 17th, 2013 by Skip McGrath
7. Don’t trust UPC codes when listing items – When you have an item for sale, you enter the UPC code into the Amazon page where it says Add a Product. But it is your responsibility to make sure the item you are selling is the exact same item as listed on Amazon. What happens is that manufacturer’s update their products with new features and don’t always change the UPC code. This happened to me a couple of years ago. I bought some home security camera systems from a liquidation outlet. Unbeknownst to me, the reason the manufacturer sold to the liquidator was they had improved the item by adding a recordable disk drive but they did not change the UPS code. So I listed my item and when it sold I got everyone of them returned along with a couple of bad feedbacks.
It is your responsibility to make sure that what you are selling on Amazon is exactly like the product in the listing. Not only look at the photographs closely but read the full description and the specs to make sure what you are selling is the 100% identical product.
If you want to learn how to sell on Amazon professionally, take a look at my latest training course – The Complete Amazon Marketing System.