Learn how to sell on Amazon from Skip McGrath Follow Skip on Facebook
Follow Skip on Twitter
Final Sale on eBay books


Enter your email address to receive notifications about new blog posts.

Blog Search



See Also

Our Most Popular Posts

Resources at Amazon


Twenty Tips for Selling on Amazon – Tip #4

December 15th, 2013 by Skip McGrath

Here is the fourth tip in our series:

4.  Win the Buy Box to Increase Your Sales – Whenever a buyer does a search, several results come up.  When the buyer clicks on one of the results, the page that comes up is the buy box.  According to Amazon over 78% of all sales are made through the buy box, so winning the buy box is crucial to your success.

There are three ways to win the buy box every time:

  • Be the lowest price including shipping.  If a seller’s account is in good standing and they are the lowest price including shipping, their product will go in the buy box ahead of other sellers.  Note however, if a seller is in FBA, then Amazon assumes their shipping cost to be zero.  The reason for this is that Amazon Prime members get free 2-Day shipping on all products and all other Amazon buyers get free standard shipping on any item or shipment that totals over $35.Here is an example:  I am selling a set of chef’s knives for $129 + $9.90 shipping.  So the total with shipping is $138.90.   If an FBA seller has those same set of knives, he can price them at $137.90 – $8.90 over my selling price but, $1 under my total price and he will win the buy box because Amazon assumes his shipping cost is zero.
  • Sell an item than no one else has.  If you find a unique item and list it on Amazon, since you are the only seller, you will have the buy box every time.
  • Use Amazon’s bundling Policy to Create Unique Items.     If someone is selling the same item as you are on Amazon, think of creative ways to create a unique product bundle.  For example, one of the products I sell is Hazelnut oil.


By creating a bundle of three cans, I created a unique item and win the buy box every time (until someone copies me which sometimes happens).

You can also combine products to create a unique item.  This is a set of 4 kitchen knives I bundled together with a knife sharpener.


You can combine almost anything to create unique product bundles. The one rule however, is if you create a bundle that includes a media item such as a book or a DVD, you cannot list it in the media category and you cannot combine media products with other media products.


If you want to learn how to sell on Amazon professionally, take a look at my latest training course – The Complete Amazon Marketing System.

Write a comment

Popular Pages

24 Tips for Selling on Amazon

24 Amazon Selling Tips

77 Tips & Tools for Selling on eBay

77 Tips and Tools for Selling on eBay

Learn How To Sell on eBay

Learn to sell on eBay

Want to sell on Amazon?

Learn to sell on Amazon

My Top 99 Wholesale Sources

99 Wholesale Sources

Personal eBay & Amazon Coaching Program
Would you like personal coaching?

Coaching for online sellers

iDrive Cloud Backup
Mailers USA

Skip's Newsletter
Own Your eBay Traffic
Complete ebay Marketing System
Niche Markets
Wholesale Buying System
Cleer Platinum
eBay Consignment Business
Site Build It!
© 1999- Harry McGrath, Inc., DBA Skip McGrath, Auction Seller's Resource and Vision-One Marketing. All Rights Reserved.

eBay Tools and Resources | Contact Us | Privacy Policy | Guest Contributions | Shipping & Return Policies
Home | Training | Free Articles | Tools & Resources | Web Wholesale SearchTestimonialsBlog