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What’s Amazon’s Unbranded Box?

September 14th, 2013 by Skip McGrath

Aside from offering a platform where businesses can market and sell their goods, Amazon continues to think of services that would help its sellers. The helpful functionalities and tools offered by Amazon are part of the marketplace’s goal to provide seamless shopping and selling experience for all.

One of these services is called “Brand Neutral,” which permits eligible Multi-Channel Fulfilment shipment packages to come in unbranded boxes. With this service, sellers have the added opportunity to promote and market their respective brands or business names. Merchants are provided with packaging slips, which they can opt to brand by putting their store name and other information, such as customer service contact details.

For this particular service, Amazon charges an additional fee of $1.00 per shipment, which is added to pre-order fulfillment fees. Only FBA inventory in fulfillment centers are eligible for this service –and not all fulfillment centers support this, so it can be a bit hit and miss.

Also the $1.00 fee means this is only practical for items selling for in excess of $30 to $40, as the fee would eat into the margin too much on cheaper items.

I am often asked by sellers like myself who also sell on eBay and use Amazon to fulfill their orders if customers are confused when they receive an item in an Amazon box.  So far I have sold over 300 items on eBay that were fulfilled by Amazon and have had no complaints and one a couple of folks who questioned it.  But if you are worried about this, then this service may be for you.

If you want to use this service, simply go to Multi-Channel Fulfillment Settings on your Fulfillment by Amazon Settings page, enable the packaging slips branding and then enter the information that you want to appear on the slip in the “Packing Slip – Text” box.  You can also disable both of these services anytime.

With an approximately 85 million unique monthly visitors worldwide, Amazon continues to be one of the most dominant players in the e-commerce industry. And with its growing suite of seller tools, Amazon isn’t stopping from expanding. Amazon continues to be one of the most seller-friendly platforms available to independent third party sellers.

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