Online Payment Gateways for Your E-Commerce Business
June 26th, 2013 by Skip McGrath
You’re planning to have your very own e-commerce website where seamless online shopping is guaranteed. You want to provide the best shopping experience for your customers so you’ve been thinking of the tools that you can use for the checkout process.
When it comes to online payment gateways, there are a variety of options that you can choose from. Below are some the payment solutions that you can use as you start your ecommerce business:
This tool is Amazon’s complete checkout and payments service for e-commerce retailers. Perfect for e-commerce beginners, Checkout by Amazon is easily configured—just fill-out the forms and follow instructions then you’re on your way to selling! You must take note though that while this tool requires no start-up fees, this service takes a certain percentage of each selling transaction that you make.
Paypal is one of the most widely-accepted ecommerce tools, and Payflow is its all-in-one product sales and payment gateway tool which can be integrated in just about any site. The placement of Paypal Payflow requires simple web coding which could be easily followed by any web-savvy entrepreneur. This tool requires an existing bank account which accepts credit card online, and you may also need to pay additional fees for extra services.
This payment gateway is best for small- to medium-sized businesses and organizations that are looking for more sophisticated virtual sales tools. It offers a suite of tools to manage transactions online, in mobile devices and retail locations. In order to get the most out of this tool, you may want to work closely with a tech-support professional or consultant. Given its more sophisticated services, Authorize.net offers more expensive “add-on” products such as fraud protection and customer information management.
There you have it—3 of the online payment gateways that you can use to address your ecommerce business needs. Always remember though that while it seems easy to set-up an ecommerce website, ecommerce is certainly not a “set-it-and-forget-about-it” thing—no matter what tool you use. You must continually see what works best for your customers and be open to make the necessary adjustments in your website and selling process.