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When It Comes to Sales, Customers may Want to Be Fooled

April 23rd, 2013 by Skip McGrath

Have you ever tried using the Sale utility in your eBay Store.  I have and it works.  the same thing happens on Amazon.

Try this experiment.  The next time you create a new listing on Amazon, set your price a little higher and then put the item on sale at the price you want or need to be at.  Here is an example.

Screen shot 2013-04-23 at 11.09.38 AM

This is a product that I want to sell for $24.99, so I set the price at $29.99 and then put it on sale for $24.99.  You see, even if its an illusion, customers like a bargain.  Don’t believe me:   Read his article from the Business section of the New York Times:  Sometimes, We Want Prices to Fool Us.

Skip McGrath


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