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eBay Announces Duplicate Listing Policy

September 22nd, 2010 by Skip McGrath

eBay’s new Duplicate Listing policy will go into effect on October 26th. eBay says the purpose of the new policy is to prevent search results from being dominated by multiple duplicate listings of the same item from the same seller.  It’s about time!

Here is how the duplicate listing policy will work:

The item offered in a seller’s Fixed Price listing must be significantly different in buyer benefit and value from items offered in their other Fixed Price listings. In short, sellers may have one Fixed Price listing per identical item. Multiples of an item must be sold in a single multi-quantity Fixed Price listing.

Starting October 26, eBay will automatically end duplicate Fixed Price listings, keep the best performer, and credit Insertion Fees and listing upgrade fees for the ended listings.

Sellers who continue to create duplicate listings for identical items may be subject to a range of additional actions including listing cancellation, loss of fees, limits on account privileges, loss of seller status, and account suspension.

If you have any experience with eBay you know that when eBay does something like this it is done by automatic robots –and there will inevitably be listings cancelled that should not be. So you may want to take action before then to cancel your duplicates and add the quantity to your best performer before October 26 to ensure continuous selling.

eBay is developing a tool to help you quickly and easily identify your duplicate listings but its not here yet. So stay tuned to the eBay announcement board so you can get access to the tool when its released.

Newly listed Fixed Price listings will no longer receive an upfront allotment of impressions in Best Match search results. (Ok – that sucks)  eBay says the advantage for all sellers will be to list quantities of the same item in one low-cost, multi-quantity Fixed Price listing.  But getting an early boost in best match will go away –so I don’t see the “advantage.”

For sellers with more than one user ID, eBay will apply the one-listing rule per seller across all selling accounts—i.e., the seller can have one listing per item, not one listing per user ID.

The new policy does not apply to Auction-style listings.

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The eBay & Online Sellers News is the largest and oldest FREE Newsletter for eBay and Amazon Sellers and small online website sellers.

Comments

Comment from Skip McGrath
Time September 24, 2010 at 9:36 am

eBay has an application where you can list variables such as color and size in one listing, so I am not sure how eBay will treat this, but to be safe I would change my headlines a bit more to seem different.

Comment from Skip McGrath
Time September 30, 2010 at 1:40 pm

eBay hasn’t clarified that yet. I asked PowerSeller support and got two different answers. If you have an eBay store, eBay does have a service where you can list different attributes such as color and size in one listing.

Comment from Tim
Time November 2, 2010 at 1:27 pm

Does this duplicate policy listing apply to listings within the eBay store?

Comment from Skip McGrath
Time November 2, 2010 at 5:43 pm

Yes it does – it applies to all fixed price items whether in store or not. Only auction style listings are allowed to be duplicate.
Skip

Comment from Skip McGrath
Time November 3, 2010 at 12:13 pm

It applies to all fixed-price listings –but not to auction style.

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