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Use eBay’s Search Visibility Tool to Find the Best Keywords

August 6th, 2010 by Skip McGrath

There is a cool tool right on your My eBay page that can help you make more money on eBay.  It is called the Search Visibility Tool. To find it go you your My eBay Page and hover your cursor over the My Account Tab.  The fifth or sixth item down says Search Visibility Analysis. Click on this link and you are taken to a page where you can enter the item number of your listings. (You will want to write these down before going to the tool).

You just enter the item number and hit Get Report.  Your report will look like this:

I pulled two reports on the same item but each item has a different title.  Notice in the top box I got 127 click throughs for a total of 0.29%.  But the second one resulted in 147 views at 0.39%.  This tells me that I should be using the second title.  One of the ways eBay rewards you with search position is the number of items that sell per impression.  You can see that neither of these has had a sale. (They are fairly new fixed price listings but I have many others that do have sales.)  So what I am doing is splitting the opportunity to get a sale between two listings.  If I run just the one listing I should get more views per impressions and of course I will save fees on the second listing.  And when I do get a sale that listing will rise higher in eBay’s search results.

So use eBay’s listing visibility tool to help optimize your listings.


Written by an eBay Top Rated Seller who sells on eBay every day, The Complete eBay Marketing System is a complete printed training manual that teaches you everything you need to learn how to start and run a profitable eBay business.


Comment from Jessica the Lingerie gal
Time August 10, 2010 at 12:48 pm

Great post. Every eBay seller should use this tool. I learned about it 30 days ago (I actually paid for this information) and now find my listings moving up to page 1. Sales are still slow, but I know with the added exposure and after school starts that my sales will pick up.

Comment from John B
Time August 31, 2010 at 6:29 am

Great information here Skip. Now sellers are able to see the click through rate for different ebay listings it makes it easier to promote listings successfully. Those who don’t do this will before long be losing out.

Comment from cocowomen@gmail.com
Time February 14, 2011 at 1:16 am

i think different title for different customer, maybe i would use the all of the listings…

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