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What my readers look like?

February 2nd, 2010 by Skip McGrath

I have been working with a company to help me optimize my website marketing who have produced some very interesting information. One of the studies they did used Yahoo demographic information to see who is visiting my website.  Take a look at the chart below:

Skip McGrath Demographics

The dotted line that runs through the bar chart represents the internet average. As you can see my readers are overwhelmingly over 35, make above average incomes and are 60/40 male.  The first two don’t surprise me, but the last one does because I tend to get a lot of email from women and I know I have a high number of stay-at-home moms who buy my books.  Nevertheless this is really interesting information that I can use to further target my material to my readers.

Skip McGrath


The Complete eBay Marketing System is one of the oldest and most respected eBay training programs on the market. always updated, we are in our 8th year of publishing what has become the best-selling eBay training system.


Comment from Sarah
Time February 14, 2010 at 12:05 pm

Skip, I don’t know where else to put this so I’ll comment here. THANK you for your very informative newsletter, “How to Make Money on Ebay” information and lately “How to Make money blogging” I just bought that book because as I told my husband “he hasn’t steered me wrong yet!!” I thank you and Karen for the information that helped me step-by-step set up my new blog. Because of what I read I also discovered my need to FOCUS and use my own niche. An about Ebay….I had fun making a few extra hundred dollars for people over the holidays that also made money for me!!

Thank you!
Sarah (demographic: 43 y.o. married woman WITH children!)

Comment from Skip McGrath
Time February 14, 2010 at 12:29 pm

Hi Sarah – Thank you for your nice comments. We work hard at what we do so feedback is always appreciated.

Comment from Sarah
Time February 14, 2010 at 9:06 pm

And oops! I mean Marsha, not Karen! Sorry Marsha!! How can I contact her for a quick question?

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