April 7th, 2008 by Skip McGrath

New fee-based service can help eBay sellers sell more in the UK

At the present time if you offer worldwide shipping and check the box to add a country, you listings will show up on that country’s site –but not very well.

In May, eBay will offer sellers who list on US and Canada sites a better option for international exposure by introducing the International Site Visibility listing upgrade. With this listing upgrade, eBay US sellers will be able to list on their local site and pay a small upgrade fee so that their listing also shows up in the main default search results to buyers on eBay.co.uk.

In the US, the new eBay fees to use this optional upgrade are as follows:

Start Price -$0.01 -9.99
International Site Visibility Listing Upgrade Fee -10 cents

Start Price – $10 – 49.99
International Site Visibility Listing Upgrade Fee – 20 cents

Start Price – Over $50
International Site Visibility Listing Upgrade Fee – 40 cents

The International Site Visibility listing upgrade offers eBay sellers who want to expand their international business  the ability to show up by default for international buyers in the market selected in addition to the buyers in the seller’s own market. This makes international listing economical and easier to manage than listing separately for international sites.

Data shows that depending on the category and start-price, it only takes one or two extra bids from international buyers to make up the cost of the International Site Visibility fee.

For PowerSellers, using this feature also ensures that these UK sales are counted towards their Final Value Fee discounts.

UK, Ireland, US and Canada International Support Only

At launch, the International Site Visibility listing upgrade will only be available for eBay UK, eBay Ireland, eBay Canada and eBay.com. US and Canada sellers have the upgrade option to list on eBay UK, and UK and Ireland sellers have the upgrade option to list on the North America sites.

I don’t understand why eBay is only offering sellers this option in one country. It would make more sense if my listings would show up in any English-speaking country (Ireland, UK, Canada, Australia, etc.)

Skip McGrath

See Also

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