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Price Lowered $30 on Complete Amazon Marketing System

February 20th, 2019 by Skip McGrath

  • Are you thinking about selling on Amazon, but don’t know how?
  •  Do you want to sell online, but aren’t sure where to start?
  •  Do you sell on eBay now and are wondering about making the move to Amazon? 

The Complete Amazon Marketing System

Whether you want to start a full-time business, or just make a little extra money, this course is for you. As our business grew, we took notes. We noticed what worked and what didn’t. We found the tools, the information and gained the know-how to successfully sell on Amazon. Now we’re sharing what we’ve learned.

Unlike many information sellers who write books, but never do anything –we actually sell on Amazon every day. The Complete Amazon System is nothing more than us showing you what works and how to do it.

The Complete Amazon Marketing System is a two-volume printed training manual over 350 pages long mailed to you the same day you purchase.  My course also includes several training videos and 19 excellent bonus items – many just updated or published this year

My wife and I began selling on eBay in 1999. In 2006 we started selling on Amazon, and in 2010 we moved full-time into Amazon’s FBA program.

FBA stands for Fulfillment By Amazon. Unlike eBay sellers, or Amazon merchant sellers, who have to ship all their products when they sell, FBA sellers ship their products in bulk to Amazon. When the item sells, Amazon ships it to the customer and handles all the communications, tracking, customer service and they even handle the returns.

I recently lowered the price by $30.  Click here to read about the whole course.

Why Register as a Professional Seller on Amazon?

February 16th, 2019 by Skip McGrath


There are several benefits to doing this.  Let’s look at the main ones:

  1. For individual sellers, Amazon charges you 15% Selling commission (on most products) plus 99¢ per sale. The fee to become a professional seller is $39.95 per month, but as a Pro Seller you are only charged 15% –and not the extra 99¢. Therefore, if you sell 40 items per month or more, you will save money on fees. (Unless you plan to make at least 40 sales per month -you should not be wasting your time selling on Amazon).
  2. Professional Sellers are allowed to create listings for products that are not currently being sold on Amazon. You can also create product bundles, (Creating your own listings will help you reach those 40 sales per month more quickly).
  3. Amazon has several restricted categories. You must apply to sell in these –clothing, shoes, jewelry and auto accessories are just a few. You must be a Pro Seller to apply to sell in these categories.
  4. Pro Sellers can Manage inventory using feeds, spreadsheets, and reports
  5. Pro Sellers can take advantage of Promotions, gift services, and other special listing features
  6. Pro-Sellers can use the automatic repricing tool
  7. Pro Sellers can customize shipping rates instead of having to use the rate Amazon gives you
  8. Pro Sellers can sell in the U.S., Canada or Mexico
  9. Here is the most important one: Only Professional Sellers are eligible for listing placement in the Buy Box. This is critical because over 78% of all Amazon sales originate in the buy box.

Buyer Scams eBay for $300,000+

February 15th, 2019 by Skip McGrath

I get emails all the time from sellers who have been screwed by eBay –or by a customer, and eBay will do nothing to help.

Well, recently, eBay got a taste of their own medicine to the tune of over $300,000.

It seems that a buyer discovered a glitch or hack that allowed him to reuse the gift card multiple times

The Philadelphia Inquirer newspaper has the complete story.  Click here to read all about it.

Another Way to Learn How to Sell on Amazon

February 15th, 2019 by Skip McGrath

Product Review

I just had an opportunity to review a new Amazon Selling Course.  It’s called FBA Stars.

Their basic claim is “Learn How to Find $30,000 A MONTH in Products to Sell on Amazon in just weeks with the FBA Stars Course!” and when I thoroughly reviewed the course they seem to deliver on that promise.

The Amazon FBA Stars Course is a simple, step-by-step, over-the-shoulder program for people who want to create a better lifestyle and live happier by starting an Amazon business faster than you ever thought possible!

Let me say right up front, the course is a little expensive, but it consists of 50 short modules and includes one-on-one support.  The author also offers a “no-questions-asked, 30-day money back guarantee.

Here are just a few of the topics covered:

    •     Check If Your Product Will Make Profits
    •    Test Your Product & Profits
    •    Samples & Product Development
    •     – Key Factors to get Your Product To First Page!
    •    –  Giveaways that Build your Business
    •    –  PPC Campaigns That Convert To Profits
    •    –  How to Get Product Reviews Quickly

As I said —those are just a few of the modules (there are 50 altogether).  But, don’t worry, each module only takes a few minutes

And here are some of the personal services you receive:

  • One-To-One Email Support
  • Direct Access to Vik JC + Personal Responses
  • 48 Hour Response Time (Normally 24 Hours)
  • Unlimited Access for 3 Full Months to Support You
  • A private FBA Stars Facebook community where you can get help and share information

Who is behind this course?  His name is Vik JC and here is some information about him:

  • Creator of the Product Research Course & the Amazon FBA Stars Course
  • Global Amazon Selling Expert
  • Launched 10 new and successful products across the US, UK & Europe!
  • Quit the 9 – 5 job by starting a profitable business selling on Amazon FBA
  • Traveled for months to destinations including: Brazil, Morocco, Portugal, Thailand, Indonesia, Egypt & Malaysia to name a few!!
  • Coached & mentored clients to launching successful, profitable products on Amazon
  • Loves ice-cream and cookies way too much!

So I strongly suggest you take a look at FBA Stars

Skip McGrath

Is eBay About to Ban Using Amazon FBA to Fulfill Orders

February 14th, 2019 by Skip McGrath

eBay already prohibits listing an item on eBay then purchasing the item with your Amazon Prime Account so you get free 2-day shipping.  When you do this the eBay buyer gets a gift receipt from Amazon in the box and when this happens they often get upset and complain to eBay as well as leaving you a negative feedback.

Many sellers (including me until recently) list items on eBay and use the Amazon fulfillment service to ship the product to the eBay buyer.

This still allowed by eBay as long as you are shipping your own inventory.

However, eBay Australia has recently banned the practice, leaving many sellers to think it’s just a matter of time until eBay U.S. does this here as well.  If this occurs, it will mean the end of services such as Joelister.com  and using Amazon to create fulfillment orders.

Setting up eCommerce Websites with WordPress

February 13th, 2019 by Skip McGrath

I always get questions about setting up eCommerce websites.  Two of the resources I always recommend are Site Build It and Wix. Both of them are excellent resources for setting up an eCommerce website.  But there is another option to consider –and it’s free!  Although, you will have to pay about $5 month for hosting, as you would with any website.

Most of you are familiar with WordPress as the standard for creating blogs.  But most people don’t know that you can also set up a fully functional and very attractive eCommerce website with WordPress (as well as excellent Amazon affiliate websites  See my book on How to Make Money as an Amazon Affiliate).

You may need some help setting up your first one, but once you do, it’s very easy to maintain with minimum technical skills and easy to replicate.  And best of all, the WordPress installation program is free.  If you set up a WordPress site, your only costs will be your monthly hosting.

My Webmaster, Marsha Perry, besides being an excellent Webmaster, is also an expert on building, maintaining and running WordPress Blogs and eCommerce websites built on the WordPress platform.  Marsha is also the author of WordPress Website Owner’s Manual 2018: The Illustrated User’s Guide for WordPress Websites and Blogs

Marsha charges a competitive hourly rate, but she works so much faster than other webmasters I have used, that I find I have saved a lot of money over the years by using her services.   The other thing I like about Marsha is she is the only Webmaster I have worked with over the years who actually took the time to understand my business.  She is always coming up with suggestions and catches things that I just have not thought of.

If you are interested in any of Marsha’s services, go to her Blog, Perry Internet Consulting, sign up for her free newsletter and that will also get you the free handbook.  If you want to speak with Marsha about doing work for you, just use the contact form on her website and Marsha will set up a free consultation phone call with you.

Another option is to find a designer on one of the many freelance sites such as Fivver.com.

Is eBay About to Ban Using Amazon FBA to Fulfill Orders

February 10th, 2019 by Skip McGrath

question for online sellers

eBay already prohibits listing an item on eBay then purchasing the item with your Amazon Prime Account so you get free 2-day shipping.  When you do this, the eBay buyer gets a gift receipt from Amazon in the box, and when that happens they often get upset and complain to eBay as well as leaving you a negative feedback.

Many sellers (including me until recently) list items on eBay and use the Amazon fulfillment service to ship the product to the eBay buyer.

This still allowed by eBay as long as you are shipping your own inventory.  However, eBay Australia has recently banned the practice leaving many sellers to think it’s just a matter of time until eBay U.S. does this here as well.

Is FBA Still Worth the Cost?

February 8th, 2019 by Skip McGrath

Is FBA Still Worth the Cost

My wife and I have been selling on Amazon since 2006 and using Fulfillment by Amazon (FBA) since 2010.  It’s no secret that FBA fees (and sizing standards) have gone up substantially over the last few years.

FBA has a ton of advantages:

For one thing if you are selling 20 to 30 items a day, that is 20 to 30 packages you don’t have to package and ship.  And, of course, you save the cost of the box and packing materials on those items.

Another advantage is pricing over Merchant Fulfilled (MF) items.  When your product is compared with a MF product, Amazon considers your shipping cost to be zero.  Whereas, when Amazon looks at price to see who wins the buy box, they add the cost of shipping to the MF seller’s item price.

Another factor is when you are competing with a MF seller and you are both at the same price, Amazon tends to favor the FBA seller.

An additional benefit is that you can use Amazon to fulfill non-Amazon sales from other platforms such as eBay or Etsy.  And when you do this Amazon passes their low shipping rates on to you (although they do add a fulfillment fee).

As you can see there are many benefits to using FBA.  However, the most significant downside is the cost.

Look at these three screenshots from my account.

If you look to the right, you can see my selling cost and the total Amazon fees with the FBA fee beside it.  Now, let me tell you about the size of the items and my cost.

  • The first item (Scoped pistol case) is Size 19-1/2 Long” x 10 wide, however, when I send it to Amazon, it is folded and sealed in a bag that is only 10-inches long by 5-in wide. So that is the size Amazon bases their FBA fees on.  My selling price is $16.95. Total Amazon fees are $11.81 including $9.27 FBA Fee.  So my net after fees is $5.14.  Since my landed cost is $4.55, the margin is so small (59¢), I have stopped selling that item.
  • The next item is a 12-oz can of Habanero Honey peanuts. My selling price is 9.73.  The can is 4-inchesacross and 4.2 inches tall and weighs 12-ounces.  Total Amazon fees are $5.49 which includes a $4.71 FBA fee.  So my net after fees is $4.24.  Fortunately, my cost is pretty low at $2.90 so I make $1.34 on each can.  That is not much money, but these sell pretty quickly.
  • The last item is a shotgun sling. Although it is 34-in long, it folds up quite nicely.  The folded and shrink wrapped item we send to Amazon is 9-in long, 2-in wide and 1.25 in thick.  I sell them for $18.25.  The fees are $5.93 including the $3.19 FBA fee.    So my net is $12.32.  Once again, my cost is quite low at $6.55 so when all the fees are paid I clear $5.77 which is not bad.  (These also sell quite quickly).

The Amazon commission before FBA fees is 15% and each of these items (except the peanuts) could be sent First-class mail for approximately $2.85.  In the case of the first and last item Amazon will add about $3.50 for shipping so I will actually make a little on the shipping.  The peanuts will cost me closer to $3.50 to mail, which is about what Amazon gives me.

So what do you do with this information?  First go through your FBA inventory, subtract your fees and your item cost and determine if you have any losers and stop selling those altogether.  (I consider a loser anything I make less than $1.00 on).

Next create an MF listing for the items to make money on.  Remove the Amazon commission (15% on most items) and determine the shipping cost compared to the Amazon shipping allowance.  Now you have a decision to make; Do you want to keep selling it FBA or change to MF?  Remember you need to be the lowest cost including shipping to win the buy box.  And the other FBA sellers have a zero shipping cost. So compare your cost to other sellers in FBA, if any.


New Wholesale Sources for eBay & Amazon Sellers for Feb 2019

February 7th, 2019 by Skip McGrath

Wholesale Sources

Remember; many wholesalers do not want the general public to see their wholesale pricing.  So they will often send you to a retail site or a website with no pricing.  When you see that, do two things:  First, look for a link to register for a wholesale account and if you don’t see that, then use the Contact Us form to request wholesale Information

Seedy Cards are greetings made from paper that grows! 100% recycled paper embedded with seeds that biodegrades in the soil and grows a garden. Many are quite funny.

Homer Laughlin designs manufacturers and  markets, food service china including Fiesta dinnerware, and military and government custom decorated china.

Simply Noelle offers a nice line of Women’s apparel and fashion accessories.

Two-12 Fashion is a contemporary belt brand that competes around the world.  They will ship to most countries.

The K9 Sport Sack is sold in over 90 countries, and is a hit within the Pet, Outdoor, and Bicycling categories.  It is the original forward-facing dog backpack for small dogs.

Annieglass, handcrafted sculptural glass dinnerware, serving pieces, drink ware and accessories, designed and made in the USA in Santa Cruz, California.

The Nouvelle Candle Company produces highly fragrant, long burning candles in a wide range of designs and styles

The OGGI Corporation manufactures a line of Stainless bar and decorative housewares including thermal carafes, coffee accessories, kitchen storage, gourmet and gifts, ceramic and stainless bath accessories, decorative glassware, vases and more.

LEM-Products makes high-quality meat processing and jerky making equipment and supplies to the do-it-yourselfer hunter and home processor. Their wide array of products allows the home processor to make delicious sausage, jerky and other meat products.

Maria’s Style offers pasta sauces, jams, soups and more. They specialize in gourmet all-natural foods, low minimums and will do private labeling!

Culinary Teas sells Gourmet Teas for Every Taste.  They carry over 350 different teas from a wide variety of types and styles. They offer 3 different wholesale programs including a drop shipping program!

Frame USA, Inc. is a secure online wholesaler for a wide variety of Ready-Made Picture Frames.  Frame USA delivers a wide variety of standard size picture frames, poster frames, photo frames, shadow box frames and framed pictures to customers across the United States.

EDM Wholesalers offers a free dropshipping service. They are a direct master importer with over 1,000 different SKUs in following categories: – Musical – Tools – Arts and Crafts – Sporting Goods – Airsoft Guns and Knifes – Toys – Pet Supplies – Home and Garden They have offices overseas and source their products directly from manufacturers and factories.

Easel Moments sells a complete line of Easels, Stands & Holders of Every Description For Artists & Display.

Leathersmith Designs Inc. manufactures quality leather goods and promotional products from key tags to change purses. They also do custom leather work consisting of knife cases, belts, dog collars, bracelets and guitar straps that you can private label.

The Gas Gripper is clever clip so you can be hands-free while filling your gas tank —and it allows automatic shut-off

Five Tips to Sell Used Books on eBay & Amazon

February 6th, 2019 by Skip McGrath

Five Tips to Sell Used Books on eBay & Amazon

Over the past few years, my book: Sell Used Books on eBay, Amazon.com and the Internet for Profit, has been one of my top selling books. Of all my books, people must like it because, although it comes with a 90-day, money back guarantee, yet has the lowest return rate of any book I sell.  And, I just reduced the price of the book by $10.00

Note: My book on selling used books is about learning the online book business. It is not a how-to sell on Amazon book. If you want to learn how to sell on Amazon, I suggest you look at The Complete Amazon Marketing System.  I also sell a book on eBay on Amazon.  It is called Three Weeks to eBay Profits.

Selling books on eBay, Amazon, and the Internet is one of the easiest online businesses to start. The most difficult problem online sellers have today is finding merchandise they can sell at a profit. Selling used books solves this problem because there is a ready market for used books-and there is ample supply at great prices, as you will learn.

The used book business does not require a large investment to get started and the risk of failure is very low as long as you follow sound business practices and techniques. Selling books on eBay, Amazon and other Internet sites is actually quite easy. You can start with as little as $50 worth of inventory. If you learn how to buy correctly, earning gross profits of 60% to 90% is not that difficult.

Tip #1 – Focus on non-fiction books. The problem with fiction (novels), is that most titles are printed in the millions, whereas most non-fiction books have a first-printing of 40 to 60,000. When there are millions of copies of a book printed, the supply of used copies on eBay and Amazon is so large, that there is just no profit margin to be had unless you happen you find a rare first-edition.

Tip #2 – Learn how to write book descriptions that sell. A really good book on that topic is: How to Write Descriptions that Sell Used Books on Amazon: Easy Ways to Make More Money Selling Used Books on Amazon with Simple Copy writing Templates .

Tip#3 – The best books to buy are the ones that will sell. When you are starting out you will want to stick with non-fiction. Fiction and/or literature, is a somewhat specialized area. If you are knowledgeable in this area, then by all means go for it. But be careful. Collectible literature can be risky-sort of like walking through an off-leash dog park in your bare feet blindfolded. (Ask any bookstore owner and they will tell you that non-fiction books make up the majority of their sales.)

When it comes to non-fiction, the narrower and stranger the niche, the better they seem to sell. Some of the best-selling genres include books on military, history of specific events, (stock-market crash, civil war and so on) transportation (cars, motorcycles, boats, planes and trains), Pre-1960 books on engineering, science and medicine, geography and books about geographic events such as The California Gold Rush and almost any How-to book – the stranger the better. For example, a book on glove making recently sold on eBay for over $100, whereas books on improving your golf game routinely sell for under $5.00.

Tip#4 – Condition is everything! – As with any collectible, condition is very important. With the exception of very rare books, condition is the most important factor that determines what a book will sell for. I only buy books in very-good or like-new condition. These will always sell faster -and for more money. The other thing to watch out for is the cover on paperbacks, or the dust jacket on hardcovers. In general, books with dust jackets are worth far more than those without. The condition of the dust jacket is also important. A dust jacket, or cover, with even a small tear will detract from a book’s value.

Tip#5 – Avoid low-priced books – I look for books that will sell for $10 to $20 or more. You can easily find books for 25¢ to 50¢ that will sell for $4 to $10.00. Now that is a great markup. If you buy a book for a quarter and sell it for $4 you have made a 1600% Markup-Wow! But, you have only made a couple dollars after selling fees. When you pay $,1 and sell a book for $10, you make about $7.50 after selling fees. For the same effort you can make a lot more money on a more expensive book.

When you sell a book and make $3.75 each, you would have to list, sell, pack, and ship 533 books just to make $2,000. But if you pay $3 for a book that sells for $21, you make about $16 a book after fees. Now you only have to sell, pack and ship 130 books to make the same amount of money.

Whenever I write about selling used books, I am often asked about the large number of penny books selling online. Although you will see some non-fiction books selling for 1¢ each, most of the penny books tend to be fiction.

Here is an article by Chris Green of Scan Power that explains the ins and outs of the penny book market. The article is a bit dated, but the explanation is still accurate years later.

Websites Affiliate System That converts ANY type of “make money” traffic.

February 3rd, 2019 by Skip McGrath

This is a new twist on affiliate marketing.  This promo was originally created in late 2018, but I emailed the developer and he says the system is still working fine

Secret Websites converts to ANY type of “make money” traffic.

I didn’t stumble on this by accident.  One of my readers alerted me to it.  In all honesty, he is not making over $900 a day as the seller claims, but he often makes over $300 a day when he works at it and a few of the early websites he set up still generate on average over $100/day. (He’s retired and doesn’t need that much money so he basically just uses it once in a while).

So take a few minutes and watch the video about Secret Websites converts to ANY type of “make money” traffic.

How to Contact Wholesale Sources & Get Results

February 1st, 2019 by Skip McGrath

How to Contact Wholesale Sources & Get Results

With all of the information on the web today it’s very easy to find the manufacturer or distributor of any product. Most manufacturers have a website, and websites usually have Contact Us forms where you can send an email. The trick to being taken seriously is to write the proper type of email. You have to think, act and write like a business owner, which is what you are.

Say you are out shopping with your spouse and you come across a great product that you would like to sell online. You pick up the box and look. You will usually see the name of either the importer (who is usually also the distributor) or the manufacturer. Simply write down the URL of the website and look it up when you get home.

Now once you find the website, look for a link that says something like Wholesale Information, Resellers, or Associates.  Basically, anything that indicates link to register as a wholesaler. If there is such a link, just click on it and a registration form will usually open. If not don’t see a Wholesale registration link, then use the Contact US link and write an email along these lines:


We are a small retailer located in Fox Borough MA. We saw your products on the web and would like to carry them.

Do you have a rep in the Greater Boston area, or may we order through you directly? Here is our business information:

Smith’s Notions
5019 Allegany Blvd
Foxborough, MA 15139
Tel: 508-555-0123

Our MA Resale number is Z88-445566

Thank you,
Sally Smith – Owner


Don’t mention anything about eBay or Amazon. You are an online retailer, but you don’t have to disclose that unless they raise the issue. Just say you are a retailer, which is technically true.

You may get a return email saying a rep will contact you, or they may just set you up on the website for direct ordering. It can work either way.  If you are contacted by a rep, that is the person you want to ask about selling on Amazon.  If they say no, then you are not wasting your time of theirs.  Meanwhile you end up with a product catalog and wholesale pricing which can be useful if you find a competitor who will deal with you.

As I mentioned in an earlier post, some suppliers will require you to have a brick and mortar store. I am working with one such supplier now. Here is an inexpensive way to solve that problem.

Many towns have what are called multi-dealer malls. These are places where you can rent a small booth or area usually about 50 to 100 square feet. That is what we did to comply with a recent deal I made on a beautiful line of European Beads. We have the showcase set up there and are actually getting sales -enough to easily cover the $100 a month rent.

Many of these malls are antique malls and will not allow new products, but that is OK because there are others that will. Just keep looking around. The mall doesn’t have to be in your town, as long as it’s not too far away.

In the mall we use, about ½ of the products are brand new merchandise. It’s a very eclectic place – a real mixture of goods, and it works out very well. They even have full time sales people so we don’t have to be there.

Sometimes you will find companies that just won’t let you sell online, or they may allow you to sell from a website, but not on Amazon (or eBay). When you run into that just keep looking for another product.

Sellers, Be Aware of Tax-Related Scams This Time of Year

January 25th, 2019 by Skip McGrath

Almost every day my phone rings and its usually the same woman (or sometimes a recording) in forming me that unless I call them back, I could have my salary garnished or even go to jail over an unpaid tax bill.

If you get one of these calls – just say nothing and hang up.

Here is a little-known secret:  The IRS will never call you on the telephone, unless you call them first.


The government may be shut down but there is still a small group working at the IRS.

The IRS today warned the public of a surge of fraudulent emails impersonating the IRS and using tax transcripts as bait to entice users to open documents containing malware.

In the past few weeks, the scam masqueraded as the IRS, pretending to be from “IRS Online.” The scam email carries an attachment labeled “Tax Account Transcript” or something similar, and the subject line uses some variation of the phrase “tax transcript.”


With tax season underway, the IRS warned taxpayers to be vigilant for phishing emails and telephone scams. Tax season tends to be a favorite period for scammers because many taxpayers have recently filed a return and may be waiting for a response from the IRS, and are taken in by this.


Lastly, some scammers who buy your personal information on the Dark Web, will file a phony return –but have the refund sent to them.  If you suspect this could happen to you, I suggest you call the IRS (Remember they will never call you) at 1-800-829-1040 and ask if your return has been filed yet.  If they say yes, tell them you have not filed a return and they will investigate




Amazon 2019 Fee Changes – Most Going Up – But, a Few Going Down

January 25th, 2019 by Skip McGrath

Here is the announcement from Amazon in their own words:

Fulfillment fees

We will make no changes to fulfillment fees for small standard-size and large standard-size items with a shipping weight of 10 oz or less.

We will implement small increases in fulfillment fees for products in other size tiers to reflect fulfillment and transportation cost changes.

We will change the dimensional billing weight calculation for oversize items. We will apply a minimum width and height of 2 inches when calculating dimensional weight for oversize items, to align with packaging costs.

We will introduce separate fulfillment fees for dangerous goods that contain flammable or pressurized aerosol substances and items that contain lithium-ion batteries.

We will simplify the Subscribe & Save fee structure starting in September 2019. You will be able to fund a flat discount of 5% or 10% for each new item you add to the program.

See all 2019 US fulfillment fee changes, definitions, and examples


Storage fees

We will eliminate long-term storage fees for units that have been in a fulfillment center for 181-365 days. The last long-term storage fee charge for inventory we store for 181-365 days was January 15, 2019. We will continue to charge long-term storage fees for units in a fulfillment center for more than 365 days.

We will reduce the minimum long-term storage fee on units in a fulfillment center for more than 365 days from $0.50 per unit to $0.15 per unit. The last charge at $0.50 per unit was January 15, 2019.

We will introduce a higher monthly storage fee for dangerous goods that contain flammable or pressurized aerosol substances. This change will first be reflected in April 2019 charges for storage that occurs in March 2019. We will not change the monthly inventory storage fees for other products.

See all 2019 US storage fee changes, definitions, and examples


Referral fees (Amazon selling commission)

We will reduce the referral fee percentage for Beauty, Health & Personal Care, and Baby products (excluding Baby Apparel) from 15% to 8% on items with a total sales price of $10 or less. We will continue to charge a fee of 15% on items with a total sales price above $10.

We will reduce the referral fee percentage for Grocery & Gourmet products from 15% to 8% on products with a total sales price of $15 or less. We will continue to charge a fee of 15% on products with a total sales price above $15.

We will reduce the per-item minimum fee across 30 categories from $1 to $0.30 per item, and from $2 to $0.30 per item for Jewelry and Watches.

We will reduce the referral fee percentage for Furniture items from 15% to 10% on any portion of the total sales price above $200. This does not apply to mattresses.

We will reduce the referral fee percentage for Jewelry items from 20% to 5% on any portion of the total sales price above $250.

See all 2019 US referral fee changes, definitions, and examples


The Real “Secret” To Success Selling Online

January 24th, 2019 by Skip McGrath

The Real “Secret” To Success Selling Online

One of the most-asked questions I get from readers is about learning the “real secrets” to success on eBay, Amazon or online marketing in general. I always struggle with answering that because in truth I have always felt that there are no real secrets. The Internet is so transparent and fast changing that once someone figures out a new way to do something different or unique; it is impossible to hide, and only stays a secret for a very short period of time.

But one day last week, it hit me. I thought: “What is the one trait that successful sellers possess and practice that separates them from everyone else who struggles?” The answer is Value. Every successful seller I know is a master at delivering value. It doesn’t matter if they are selling eBooks or dog kennels. Whether they are selling on eBay, Amazon, Etsy or from their own website. They have learned to always deliver more than the customer expects. They have mastered the “value proposition.”

So what is the “value proposition?” It is a business policy you create based on a review and analysis of the benefits, costs and value that you can deliver to your customers and prospective customers. If you want to reduce it to simple math, the formula would be Value = Benefits you can deliver minus your Cost.

What are some of the components of value?

  • Cost (price) – this is the most basic statement of value. If you can sell an item for less than someone else then it’s easy to deliver value –but it may not be the most profitable.
  • Service – Can you provide a service that others are not offering, for example, gift wrapping including a gift card and shipping directly to the recipient
  • Shipping – Can you ship something faster or for lower cost or can you profitably offer free shipping?
  • Uniqueness – Does your product or service do something or offer some benefit that others do not? Do you have a product that is in short supply that others cannot deliver?
  • Trust – Can you, or do, you project a feeling of trust so that people feel safe buying from you?
  • Refund/Return Policy – Do you offer a guarantee and a liberal return/exchange policy?
  • Relationship – Are you an expert or specialist in what you are selling? People perceive value when they buy from a knowledgeable specialist.
  • Communications – Is it easy for your customers to communicate with you? (My website features 3 ways to contact me; email, telephone and mailing address).
  • Quality – Are your products superior quality to competitors? I sell the most expensive line of outdoor garden firepits on the market, but people pay for them because I convince them that the quality of my firepits are better and they will last longer.
  • Customization – Is there any way to customize or personalize the products you are selling? People will pay to “have it your way.”
  • Specific solution – Does your product solve a specific problem? There are a lot of weight-loss products on the market, but does your product work for folks who are diabetics or who have high blood pressure? One of the products I sell is a line of ceramic chef’s knives with a handle that is comfortable for older folks with arthritis.

There are more components to value, but these are some of the major ones that come to mind. Give some thought to this while you review the products you are selling and how you are selling them. One of the easiest to implement is a liberal guarantee, refund/return policy. I offer a no-questions-asked money back guarantee on everything I sell.   Yet, my return rate is less than 2% and I get far more in sales and profits because I have that policy, than I lose on any return.

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