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eBay & Amazon Sellers – Control Your Inventory for Profits

June 22nd, 2017 by Skip McGrath

 eBay & Amazon Sellers – Control Your Inventory for Profits

Check out the June 22nd issue of my newsletter.  Topics include:

  • Musings from and about eBay, Amazon and The World Wide Web
  • eBay & Amazon Sellers – Control Your Inventory for Profits
  • eBay Getting Back into TV Advertising (Finally)
  • Saving Money on Shipping & Shipping Supplies
  • Writing Listing Titles for eBay & Amazon That Sell
  • New Wholesale Sources for eBay & Amazon Sellers

If you’d like to revisit any of these articles later, a copy of this newsletter will be available in my newsletter archives.

Sale Ending Soon

All of the books and training courses sold on SkipMcGrath.com are 25% off, through the last day of June 2017.

Just use the code JUNE25 at checkout. To get the discount, paste this code into the coupon box on the last page of checkout. Do not forget to hit the APPLY button, or the discount will not take.

Please note that this offer cannot be combined with any other coupon offers.

 

Sales Tax Issues for Amazon Sellers, 2017

June 8th, 2017 by Skip McGrath

Learn about the Amazon 2-step verification process and more in my June 6th newsletter.

It also includes information on:

  • Musings from and about eBay, Amazon and The World Wide Web
  • The Amazon Two-Step Verification Mess and How to Get Out of it
  • Weighing Scales & Systems for E-commerce Shipping Business
  • Does Retail Arbitrage and Online Arbitrage Have a Future?
  • New Wholesale Sources for eBay & Amazon Sellers

June 6, 2017 Newsletter

Summer Slowdown Sale – 25% Off!

June 6th, 2017 by Skip McGrath

We are in the usual summer slowdown.  It’s not just on eBay and Amazon, it happens to the sales on my training books too. So let’s have a sale!

Through 6/30/2017, all the books and training courses sold on SkipMcGrath.com are 25% off.

Use code JUNE25 at checkout. Just paste the code into the coupon box on the last page of checkout – Do not forget to hit the APPLY button or the discount will not take.

Please Note: This offer cannot be combined with any other coupon offers.

June 2017 Sale

2017 Annual Liquidation Sourcing Issue

May 16th, 2017 by Skip McGrath

Learn About Liquidation Sourcing

Don’t miss this special issue that focuses on liquidation sourcing.

  • 2017 Annual Liquidation Sourcing Issue – How Does Liquidation Sourcing Work?
  • The Wholesale Pallet Buying Craze ~ the Pros and Cons of Liquidation Sourcing
  • Amazon Continues to Repackage Seller’s Returns and Sell Them as New
  • Tips to Sell Liquidation Products on eBay or Amazon
  • Liquidation Wholesale Sources for eBay & Amazon Sellers

At the moment this is the current version of my newsletter.  If you miss it, don’t worry.  You can view it in my newsletter archive.

Make Money with the Amazon Affiliate Program – Updated!

May 3rd, 2017 by Skip McGrath

Amazon Affiliate Program

I just updated my book on making money with the Amazon Affiliate program. Click here to see 10 reasons why this is a good choice for making money online.

If you’ve already bought this book, go to  the download page and get the newest version.

Importers – Don’t Confuse UPS, DHL and FedEx with Air Freight

April 26th, 2017 by Skip McGrath

April 26, 2017 Newsletter

I’ve got a new newsletter ready for you.   I hope you enjoy it!  Here’s what’s inside.

Musings from and about eBay, Amazon and The World Wide Web

  • Importers – Don’t Confuse UPS, DHL and FedEx with Air Freight
  • Opening an Amazon US Account and Selling from Overseas Countries
  • Age & Attitude – Young or Old – Does It Matter?
  • List of Amazon Prep and Ship Centers in the US
  • How to Negotiate Exclusive Selling Arrangements for eBay and Amazon
  • New Wholesale Sources for eBay & Amazon Sellers

Understanding Amazon and Sales Tax

April 11th, 2017 by Skip McGrath

I’ve got a new newsletter ready for you.   I hope you enjoy it!  Here’s what’s inside.

  • Musings from and about eBay, Amazon and The World Wide Web
  • Understanding Amazon and Sales Tax
  • Tax Day is Coming – Last Minute Tax Tips
  • Types of Business, and Which One Should You Choose
  • Quick Tips for Wholesale Sourcing
  • The Problem with Dropshipper Websites
  • New Wholesale Sources for eBay & Amazon Sellers

Read The Newsletter

New Wholesale Sources from 2017 Trade Shows

March 28th, 2017 by Skip McGrath

Check out the March 28, 2017 issue of my newsletter:

  • Musings from and about eBay, Amazon and The World Wide Web
  • New Wholesale Sources from 2017 Trade Shows – The wholesale sources featured in this issue are from two of the largest and most important wholesale Trade shows in the US: ASD Las Vegas and the Chicago International Home + Housewares show.
  • How to Monetize Your Blog, or Website, with Affiliate Marketing
  • The New eBay – How Has It Changed from The Old Days?
  • Tips for Getting Reviews without Violating Amazon Policy
  • Simple Ways to Increase Profits on eBay and Amazon
  • Is your eBay or Amazon Business Worth Selling?

Read the Newsletter

March 8th Newsletter – How to Make Money with The Amazon Affiliate Program

March 8th, 2017 by Skip McGrath

NewsletterCheck out the latest version of my newsletter.

  • Musings from and about eBay, Amazon and The World Wide Web
  • How to Make Money with The Amazon Affiliate Program
  • How to Communicate –and Work with Overseas Suppliers
  • Understanding Importing Basics
  • An Interview with The Author of: A Year in FBA.
  • Should You Become a Professional Seller on Amazon?
  • New Wholesale Sources for eBay and Amazon Sellers

Feedback Five’s Guide to the New Amazon Product Review Policy

March 6th, 2017 by Skip McGrath

Feedback Five’s Guide to the New Amazon Product Review PolicyThis is a guest post from Feedback Five, the company I use to generate better feedback on Amazon, and Product Reviews.

Our Feedback Five team keeps a close eye on all things Amazon policy-related, particularly rules pertaining to customer feedback and reviews. As most sellers know by now, Amazon.com, Inc. recently updated its incentivized review policy.

In this article, we’ll share an overview of what changed and how to protect your reputation.

What Changed?

If you’ve ever launched a private-label product on the Amazon marketplace, you know how important product reviews can be. Reviews are arguably the most influential contributor to effective Amazon SEO, which explains why brand stakeholders (third-party merchants & vendors alike) are increasingly interested in them.

Before the policy update, a common practice involved offering free (or discounted) products to customers. Whether explicitly stated or not, the understanding by both parties typically involved a quid pro quo. In other words, the seller or vendor might lure customers with the promise of a free product in exchange for a review. Some even went so far to join online “review clubs,” which popped up in recent years. Such clubs matched consumers with vendors (or merchants) who were interested in swapping free stuff for reviews.

In October 2016, Amazon formally prohibited the practice of “incentivizing” reviews, unless done so through the Amazon Vine program. As pointed out on its corporate blog, “…we updated the community guidelines to prohibit incentivized reviews unless they are facilitated through the Amazon Vine program. We launched Vine several years ago to carefully facilitate these kinds of reviews and have been happy with feedback from customers and vendors.”

This change obviously presents several challenges, especially for merchants selling lesser-known and/or private-label products. First, the Amazon Vine program is only open to vendors currently. Therefore, most third-party merchants would not qualify, unless they happen to be also selling through the Vendor Central portal. Even if they are, the Vine program is an invitation-only engagement (unless you are accepted into the Launchpad program, which could increase the likelihood of Vine inclusion).

From the reviewer’s perspective, Amazon also made a few noteworthy changes. Perhaps most notably, reviewers are now required to spend a minimum of $50 on Amazon.com (excluding Prime subscriptions or promotions) before they are considered “review eligible.” Also, reviewers are only permitted to leave up to five non-Amazon verified reviews per week.

What is Still Allowed?

There is some good news for the review-minded merchant. Namely, review solicitation is still allowed – so long as the seller does not try to coerce the customer rating. As discussed here, “Review solicitations that ask for only positive reviews or that offer compensation are prohibited.” Stay focused on ensuring customer satisfaction and maintain a professional tone. Your primary goal should be to confirm that the buyer is entirely happy – if a positive review is the byproduct, then everyone wins.

Also, it appears that the policy changes do not apply to book categories, although Amazon clearly points out that “Book authors and publishers may continue to provide free or discounted copies of their books to readers, as long as the author or publisher does not require a review in exchange or attempt to influence the review.” This does not appear to apply to merchants, so tread lightly when navigating this loophole.

So, to recap, the following activities are still allowed, albeit with certain modifications:

  • Offering free products, but only through the Amazon Vine program (except books, as noted above)
  • Receiving non-verified reviews, but with limitations
  • Asking customers to leave product reviews (as long as there is no coercion)

Can I Automate My Review Solicitation & Still Comply?

Using a service like FeedbackFive (click here for a free 14-day trial) can help you simultaneously stay in compliance and increase reviews for the products you sell. Since we pioneered automated feedback management for Amazon merchants back in 2009, we’ve seen a lot of changes to Amazon policy. Through it all, we’ve remained committed to offering a tool that produces results without jeopardizing one of your most important assets: your good standing with Amazon.

Can I Automate My Review Solicitation & Still Comply?

FeedbackFive was designed with your entire seller reputation in mind. Feedback and reviews go hand in hand, which is why our tool tracks both data points in a single, intuitive dashboard.

Since all of your feedback and review data flows seamlessly into FeedbackFive, you can use this information to create rule-based campaigns. Such campaigns do the heavy lifting of identifying your customers who are likely to leave reviews. For example, you might configure a campaign that solicits reviews from customers only if they have left positive feedback. (Our internal studies have shown that positive feedback and positive reviews are often closely correlated.)

positive feedback and positive reviews are often closely correlated

As your campaigns begin to produce results, our tool can also be handy for visualizing customer satisfaction. Our buyer-reviewer matching feature is one-of-a-kind in the industry, leveraging a proprietary algorithm to quickly identify your customers who took the time to leave reviews. This is especially handy for addressing customer service issues. Rather than guessing which customer had a negative experience, you’re able to know in a matter of clicks. It’s important to note, however, that asking customers to modify or remove product reviews is strictly prohibited by Amazon. A better approach may involve providing a replacement or a refund, if appropriate, or in some cases explaining something they may have misunderstood about the product. You could also consider leaving a comment to the buyer’s review, but be careful and overly courteous when doing so.

Reviews Still Matter for Your Amazon Retail Business

In the long run, Amazon’s changes are likely to be a net positive for all stakeholders – even merchants like you. Amazon recognizes the importance of maintaining review integrity, which is a major contributor to site’s unparalleled customer loyalty. By weeding out those trying to game the system, Amazon has taken another important step toward further cementing such trust with consumers.

Determining Your Target Audience and Delivering What They Want

February 24th, 2017 by Skip McGrath

 

Today’s post is a guest post from Karon Thackson

Karon Thackson writes some great info on creating eBay and Amazon listings that sell.

Click here to read her latest post.

Skip McGrath

 

______________________________________

My Best Selling training course – The Complete Amazon Marketing System will have a significant price increase on March 1st.

Buy now to save money.

Is Dropshipping Still a Viable Business Opportunity?

February 21st, 2017 by Skip McGrath

DropshippingI just wanted to let you know that I’ve just published a new edition of my newsletter.  The topics include:

  • Is Dropshipping Still a Viable Business Opportunity?

  • Be Careful with Products That Have High Return Rates

  • How to Understand Sales Ranks and What They Can Tell You

  • What’s the Difference Between Seller Feedback & Product Reviews

  • New Wholesale Sources for eBay and Amazon
    Sellers

By the way, all of my newsletters are stored in the archive section of my site for about three years.

February Newsletter – Getting Out of Debt

February 3rd, 2017 by Skip McGrath

Getting Out of DebtI just published a new issue of my newsletter! Topics include:

  • Getting Out of Debt
  • Use Great Keywords to get Eyeballs on Your Listing
  • How to Cut the Logistics Fees When Shipping from China
  • Reasons Why Right Now is the Best Time to Start an Online Business
  • New Wholesale Sources for eBay and Amazon Sellers

What NOT to Say in an eBay Listing

January 25th, 2017 by Skip McGrath

eBay Tips from SkipHere are three things you should never say in an eBay Listing:

Thank you for looking at my listing – This is obvious – people are busy – get to the point.

Please accept my apology for any typos – People are more forgiving than you think. Also – they tend to scan listings pretty quickly and don’t necessarily spot typos —so don’t bring their attention to it. Having said that, take some time to re-read your listing carefully and remove any typos you see.

Supply is limited, so order now –  Whenever I see this, I automatically think the seller is lying. Instead, say something like, “Don’t miss out to another bidder, place your best bid now..”

Do you want more information on how to sell on eBay? Then check out my book, The Complete eBay Marketing System.

New Newsletter – How Much Should I Invest in My Online Business?

January 18th, 2017 by Skip McGrath

How Much to Invest on Online BusinessI just published a new issue of my newsletter! Topics include:

  • How Much Should I Invest in My Online Business?
  • Amazon Returning Customer Damaged Inventory To Sellable Inventory Causes Sellers Huge Problems
  • How to Raise Capital for Your Online Business
  • Select and Use Business Credit Cards Strategically
  • New Wholesale Sources for eBay and Amazon Sellers

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